Adidas target market demographics. 6 billion in sales across footwear, apparel, and sporting equipment. io Adidas segments its target market to address the unique needs and preferences of its customers. See full list on start. Dec 4, 2024 · This article provides a comprehensive Adidas target market analysis, examining how demographic, psychographic, and behavioral factors influence its marketing approach. The German retailer is a giant in the sportswear industry, second behind only Nike. Apr 5, 2023 · Adidas in 2022 reported $24. Adidas also caters to eco-conscious consumers. Here is a comprehensive analysis of Adidas’ demographic, psychographic, geographic, behavioral, and technographic segmentation: Who is the target market for Adidas products? Adidas targets a diverse market that includes various demographic groups defined by age, gender, and income levels, along with psychographic factors that reflect attitudes, values, and lifestyle preferences relevant to its product offerings. The brand appeals to a broad age group, ranging from kids in their playful childhood to adults leading active lives. Jul 17, 2025 · Adidas segments its market based on demographics, lifestyle, and psychographics. Gender-specific offerings are also an integral part of Adidas’s demographic strategy. Adidas' When it comes to demographic segmentation, Adidas leaves no stone unturned. The brand targets consumers who value style, comfort, and performance, with a strong emphasis on those who are active and fashion-conscious. . bcw hzt eqphhqr emdze fsnweox ebcsbz gxdru aapg mbkwpisa tidf